Introduction: Paris is iconic for a reason. When I created Star of Paris, my goal was to capture the timeless elegance and romance of the city—but with a modern, fresh twist. The inspiration? Whimsical line art, like the chic fashion illustrations Paris is known for. Picture a stylish woman walking her poodle past the Eiffel […]

Introduction: Let’s be real—branding isn’t just about looking pretty or having a killer logo. At the heart of every strong brand is an emotional connection. It’s what makes people feel something when they see your website, hear your message, or engage with your content. And when your brand has that emotional spark, clients will keep […]

Introduction: Let’s face it—running a business means wearing a lot of hats, and sometimes those hats start to fall off (we’ve all had those days). Branding, in particular, is one of those tricky hats that can feel like it’s spinning out of control. But don’t worry—Hatter Star is here to help you avoid some of […]

Introduction: Okay, so let’s be real for a sec: your brand needs to do more than just look good—it needs to make people feel something. You know that moment in every rom-com when the leading lady realizes her true worth, stops chasing the wrong guy, and everything falls into place? Yeah, that’s the emotional connection […]